What Is The Scoop On Exact Domain Matches?

What is the scoop on getting exact or partical name domains?

For example:

BestDentist.com like: Best Dentist
This is domain is just an example, however, for
the real domain; googles results: 699m results

BestDentists.com Best Dentists
same as above; google results: 297m results

as you know, the only difference in the domains
is an "s" at the end of the domain, and the results
change very significantly.

What do you guys think?

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