Would like to learn white hat seo - where should i start?

Hi i am an experienced online user - adwords , facebook , online marketing etc...

I would like to learn seo, but i really can not find a step by step guide to work with.

Is there any such thing? Please provide me with some good guidance to rank websites.

I know there is a lot of work needed , but i dont know what to do on a step by step process

I would apriciate it , thank you

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