How to spread my content across platforms?

I have a tour business and I want to start using social media a lot to reach potential customers.

Main social media platforms I'm thinking about using are Facebook, Instagram and Pinterest.
Let me know if you think I need something else.
I'm also thinking about adding a blog to my website.

But my question is: what content should I post where?

For example, should I post the same pictures on all of them?
Or different ones in each platform?

Etc.

Any help appreciated.

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