So, if I have the Keyword "Family Photographer" as Phrase Match, is there any point in building a keyword list with all the different Prefixes (best Family photographer, local, ect)? Since I have the root phrase, Family Photographer, down pat in Phrase match, my ad will show up, no matter the prefix.
Obviously we want the ad titles to be relevant, but I'm not gonna make "Best Local Family Photographer" a title anyway.
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Should I bid on longer phrases if I already have the root keyword in Phrase Match?
AdWords Dedicated discussion Google AdWords Google's PPC system
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