Optimizing Social Tags

og:title

As you might guess, this is how you define your content’s title. It serves a similar purpose as the traditional meta title tag in your code. In fact, if Facebook doesn’t find the og:title tag on your page, it uses the meta title instead.

Keep in mind that the text shown on a Facebook feed is in bold and extremely eye-catching. It must be compelling, just like a good post title.

There is no limit on the number of characters, but it’s best to stay between 60 and 90. If your...

Optimizing Social Tags

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