How close do industry links need to be...?

Hi I have a client who is an architect and desperate for quality follow links, many quality links come from awards, but one can only win so many awards ... I was planning on obtaining links from builders he has used and suppliers of construction materials for buildings he has designed. Thus effectively customers of his such as bi-fold windows and doors, paint, builders he has used, fittings and fixtures suppliers (cabinets, kitchens etc) glass and aluminium and so on.

Does anyone have an...

How close do industry links need to be...?

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