AdChoice, OutBrain, Taboola Traffic Flow Explanation

Hello,

Can someone please help me understand how the traffic flow of these "internet-based advertising" programs work? I would greatly appreciate the knowledge. I've attached a screenshot below.

- Who/what puts the banner on the website? Basically who chooses the links posted. From my understanding it works through cookies, but please elaborate on this.
- Who is the beneficiary of the clicked link and in what manner? By this I mean who is the one that gets credit for the converted click....

AdChoice, OutBrain, Taboola Traffic Flow Explanation

from Pay Per Click Advertising http://ift.tt/1OpEJ8N
via IFTTT
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