How do you optimize a doctor's profile in a local Bing search?

Does anyone know where Bing pulls information for doctor and dentist profiles and how to optimize it?

For instance, if you type "doctor" or "dentist" in Bing, it will give you a section like business cards at the top of the page of local doctors or dentists in your area. Some listings have photos and some don't. I would like to optimize a listing in this section, but don't know where to start. I tried to do a little research, but it doesn't see consistent. If you click on a profile (with a...

How do you optimize a doctor's profile in a local Bing search?

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