SEO Web Ranking become OUTDATED soon?

I recently came across this interesting article:

http://ift.tt/1OX8yiw

"As more and more people search via personal assistants, and with personal assistants
trying to deliver answers directly in their interface, we'll see an increasing number of searches that COMPLETELY BYPASS web search rankings.

If you've been on the fence about building an app, you should re-evaluate that decision, with a focus on apps being the way they can integrate...

SEO Web Ranking become OUTDATED soon?

from Search Engine Optimization http://ift.tt/1r0JGQH
via IFTTT

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