Process Of Copywriting

As a newbie copywriter, I am experimenting with my approach towards copywriting and finding the best way to approach a brief, and the next steps to take. The main Purpose of this thread is to share your experiences and practices and learn from the same. I will start off by sharing my own...
When I get a brief from my CD, I start off by knowing the brand inside out, knowing the TG and then get down to intensive research for long hours.
From the research, I take out important leads and then...

Process Of Copywriting

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