Monetizing software installer

When installilng a software ,sometimes i have seen advertising even inside the installer.
Either pay-per-click banners or offers to install another software in bundle (the latter being way more common).
For example when installing Java, you see this "offer":

I think that Ask Toolbar option is some kind of affiliate/CPI advertising,...

Monetizing software installer

from Pay Per Click Advertising http://ift.tt/1VqkRua
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