How to use Affiliate Marketing?

Hi,

I tried posting this in the affiliate forum but the site said I had insufficient privileges.

My question is, when you sign up to and get approved by an affiliate program, how do you advertise that particular store on your website.

Do they provide banners etc? Do you talk about the store in an article and link to it? Do they provide a product feed which you can display on your website in which users can click and purchase products?

Thanks

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