Understanding Analytics?

My marketing course shows:
"You'll want to have a low bounce rate since a high bounce rate may indicate that something (such as poor content, annoying pop-up ads, slow loading speeds, etc.) is wrong causing users to leave."

but then it also shows:

"Remember, whether a user stays on your page for two seconds or eight minutes and leaves, it's still a "bounce.""

So my question please guys, is how can you have a low bounce rate if every visit counts?

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