Facebook Ads: Why do I get the 'wrong' fans?

For my Facebook Fanpage, I have recently started an advertising campaign. Since I am aiming to promote my blog with my Facebook fanpage, the German text in the ad reads: "Stephan Mayer blogs about social media and online marketing in Germany and China."
My budget is pretty low because my main objective was try to out whether the campaign works out successfully on a small scale. If successful, I thinking about increasing my budget. In the image below you can see the fans that have clicked...

Facebook Ads: Why do I get the 'wrong' fans?

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