Drop in Organic Traffic but Keywords are Still Ranking

One of my friend was asking me that, one of his website which was performing well and getting around 300+ Organic Traffic is now getting only 50 to 80 Organic Traffic. Keywords are stable and ranking is still fine but what reason for Organic Traffic drop?

Is there anyone else facing same issue?

from Search Engine Optimization http://ift.tt/23PDUQH
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