our company has started to think about buying display ads directly from publishes rather than going to networks to buy them. We figured at the rate we are now buying inventory, it would be cheaper to cut out the middle man and able us to access inventory previously not available through networks.
Has anyone else done this at a meaningful scale? Any good resources that would speed up the process? Sofar we've been looking at sites our target demo likes to visit, and approached them,...
Buying ads directly from publishers
from General Marketing http://ift.tt/1XvpYro
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