It's more for anyone advertising in the US / Canada. How do you figure out your mobile bid? I personally think the cell phone advertising is still a waste of money, yet I do not want to go just by what I think. I usually set the bid 40% lower (AdWords still gives me the 2-3d spot, almost always). But then I think what if I am wrong, what if it's not a waste of money? So, 1. Do you actively advertise for mobile devices? 2. How high / low do you set your bid?
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Optimizing the mobile bid question
AdWords Dedicated discussion Google AdWords Google's PPC system
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