3d intreractive content/banners - interesting?

Hi guys, first post here.(I hope I didn't break any rules:) )
I'm starting a company focused on creating online interactive 3d content - mainly WebGL stuff. Since it now works on more of 90% of browsers I just want your opinion - do you think it's interesting for advertisers/agencies to use 3d experiences/banners in their campaigns ? Do you think there's enough business in that area?

Some examples: (i'm in NO way connected to them, especially Porsche)...

3d intreractive content/banners - interesting?

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