I started a new sister site to one of my high traffic sites and I've seen some nice traffic and good CTR. HOWEVER, somehow my CPC has dropped from around 0.20 to around 0.02(!) overnight.
Today I have had about 1000 clicks but i've only made about 20 bucks.
What causes this? Is it just a natural fluctuation or is it because of the new site?
The nagging feeling of what I could've made today is eating me up!
Any ideas?
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