Here is a great article for you to peruse if you want to get some insight into Google Hummingbird and how you can evolve your websites to keep up with the changes:
What does Google Hummingbird mean for marketers? | Media Network | The Guardian
I love that this article doesn't just say "content is still king," but discusses the evolution in that concept. Here...
2015 Best Content Practices for Hummingbird
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