Low opt rate with Bing

Hello friends;
I managed to kinda fix my traffic issue. PPC but I pay a lot less that what I originally was paying than what I used to.

The issue:

I am getting good traffic very cheap (almost 30 visitors an hour), but almost no one opts in (3% ish). Bounce rate also decreased from 98% to 85% (avg session time was 12 seconds, now it's over 1.2 min).

I thought the issue is either opt in page or the quality of traffic.

As for landing page, it is 100% from Fran...

Low opt rate with Bing

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