Adwords Campaign - Advice Please?

Hi Everyone

I've took over an account for a client where the structure of the account could have been better in the way it was setup. I found some ad groups had a multiple different match types contained in the same ad group with exact, broad and modified broad match keywords being used. Even though the ad group was getting reasonable amount of conversions for the previous month, I decided to split this out and put the better performing keywords into their own campaign along with separate...

Adwords Campaign - Advice Please?

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