ad tag imps vs actual pageviews

Hi all... any help would be greatly appreciated. I first posted this in the Programmer section, but that probably isn't the right spot. More related to actual marketing.

So, the situation:
This is happening to all ad tags, from 5 different networks - regular display tags (examples, medianet, criteo) and content widget tags (examples, revcontent, outbrain).

When a page loads that has an ad tag on it, it should record an impression to that ad tag id.For Display networks, even if not filled,...

ad tag imps vs actual pageviews

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