Keyword Bids are too high! What to do?

Recently I am managing one adwords account and my client provides AC Installation, Repair and Maintenance in United States (not nationwide but in a specific area). So I have done keyword research, added targeted keywords, set location based on that area, created ad copies with targeted keyword(s) on the headlines, made several landing pages and tried to include targeted keywords in the content and all and all I did everything according to Google guidelines.



Keywords quality scores are like...



Keyword Bids are too high! What to do?



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