I've got an interview tomorrow and am preparing a presentation based on a question the interviewer has asked me to present answers to.
The question is:
Assess the PPC performance of brands targeting the search term 'combi boilers' looking at the advert messaging and techniques used, and identify other related keyword opportunities and appropriate budgets to compete.
The idea is that this is making assessment on the basis that I don't have access to the Adwords account to be...
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