How do we cut out the middle man paid per click?

How do we cut out the middle man paid per click?

digg 3:14 AM
I know how paid per click and paid traffic works from buyer perspective. But does anyone know how people get the traffic to send in the first place? I mean do they just simply get a better price and resell it to us or do they actually know a way to get the traffic to send us?

Thanks in advance.

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