Help me analyze competition

I'm looking to try and figure out what keywords websites are paying for and what keywords are producing. Idk if this is possible.

This is for a specific niche and I know generally what a person might type to find a website in this niche.

How can I see what people are actually searching.

For example if someone wants to sell gold what are they searching? Sell my gold, sell gold ring, buy my gold, what really are they searching? Which one is more cost/producing efficient??

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