Hi, I am a student in UK. I believe loneliness has long been ignored by academic world. As there is growing trend to participate in online brand communities (like brand's FB pages, discussion forum, Brand's Instagram etc), how non-lonely and lonely feel about online brand communities should have value of study.
My dissertation study aims to learn more about lonely and non-lonely individuals and investigate whether participation and interaction in online brand communities affect what they...
A dissertation survey about loneliness and online brand community participation
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A dissertation survey about loneliness and online brand community participation
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