Let me begin from where the story started. The very first instance after which the term ‘profitability of news’ came into vogue was in the 1960s in the US. In an era when Walter Cronkite’s rigorous standards of journalism were practiced, Don Hewitt of CBS felt news was just another programme on TV whose success depended on its viewership ratings. Besides being presented with probative and authentic information, people needed to be told a story that entertained them. His formula was put...
TV News Industry: Money to be made?
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