There are times in our life in which we’re faced with a question: which decision should we make; which option should we choose? This is a moment for rational, critical analysis. We can’t rely on intuition alone to guide us. In fact, we have to analyse all the pros and cons, taking all risks into consideration, trying to come up with the best solution available.
This need for analysis and for actually knowing where you’re going to before making a move is fundamental in the Media Buying...
CPM vs CPC - Getting the Price Model Right
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CPM vs CPC - Getting the Price Model Right
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