The world is your oyster. The sun is shining, the birds are singing and you’re ready to start your digital marketing journey. Then, something weird happens that promises to leave you feeling sick: you’re assaulted by an array of utterly complex acronyms and abbreviations. Trios of letters such as CPA, CPI, CPL, CPC start haunting you in your dreams. It’s enough to make your head ache for a while, am I right?
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CPA and CPI - What's the Deal?
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CPA and CPI - What's the Deal?
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