Selling Ebook on Amazon VS Website

1. What do you believe is the most effective method.

2. I know there is a 30% royalty fee on Amazon for my Ebook and I could get 100% for website.

3. I'm thinking about going the Amazon route and just using the new Amazon Merchant button directly for my website.

I just don't feel like there is a large enough of a Affiliate % on Amazon for my Book? Thoughts?

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