Searched high and low but cannot find a answer to a simple question - What does WW stand for?

Searched high and low but cannot find a answer to a simple question - What does WW stand for?

digg 9:39 AM
When someone says that they work with "WW", what exactly does that mean? I searched high and low for what it could be but cannot find an explanation.

This is in the context of an ad network explaining their business. I find this abbreviation used elsewhere by other networks as well but for the life of me cannot figure out what it means.

For example, there is an article, "Amazon’s WW ad revenues will top $835 million this year." What does WW mean here?

Thank you! :)

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