I work for an agency that focuses on the real estate community. When we first started, we have received our most conversions from our Remarketing campaign.
However, recently we have not seen as many conversions coming from our remarketing campaign.
Some changes that we've made to our campaign:
-Excluded websites that seem like spam
-update our display ad copies
We are suspecting that there are many websites out there that are spam and only receive clicks because the...
Remarketing, Excluding Websites, and Over-Optimizing Questions
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