Exhaust one social network or work on all?

I'm planning on starting up an ecommerce website and currently trying to strategise a plan for social networks. Would it be better to focus on each social network like Instagram or work on all of them at the same time as their are quite a few I'd like to be on. I was thinking I should exhaust each social network site until I know I can't do any further and then move on to another.

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