Buyer Beware: Facebook Ad Manager Reporting False Results

I decided to switch to local awareness ad campaigns on FB and wanted to evaluate the effectiveness of such campaigns. There are two mechanisms for conversion tracking: FB pixels and custom conversions. Well, I decided to try both (not at the same time obviously). I was completely outraged with the results:

First 3 days (FB pixel at the page associated with conversion):
FB reporting: 32 conversions for clicks from FB ads
Google Analytics reporting: 27 conversions (this is TOTAL for all...

Buyer Beware: Facebook Ad Manager Reporting False Results

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