I decided to switch to local awareness ad campaigns on FB and wanted to evaluate the effectiveness of such campaigns. There are two mechanisms for conversion tracking: FB pixels and custom conversions. Well, I decided to try both (not at the same time obviously). I was completely outraged with the results:
First 3 days (FB pixel at the page associated with conversion):
FB reporting: 32 conversions for clicks from FB ads
Google Analytics reporting: 27 conversions (this is TOTAL for all...
Buyer Beware: Facebook Ad Manager Reporting False Results
from General Marketing http://ift.tt/1Omdlt9
via IFTTT
Buyer Beware: Facebook Ad Manager Reporting False Results
General Marketing IFTTT
Out Of Topic Show Konversi KodeHide Konversi Kode Show EmoticonHide Emoticon