Trying to figure out the search intention

I found a keyword related to a website of mine that is so easy to rank, it's almost silly.

It is currently receiving 2,400 searches per month.

I am trying to figure out the best angle to approach it for maximum conversions.

It's a generic term with the word 'essay' at the end.

For example, Red Balloon Essay.

I am trying to figure out if the searcher is looking for information on red balloons or if they are looking for someone to write an essay on red balloons.

How would you...

Trying to figure out the search intention

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