What is Web Analytics?
Web analytics is the measurement, collation, and analysis of web data, used for enhancing web pages and optimizing usage. Web analytics monitors the traffic to and use of different pages and features on a website. This allows reports on how many visitors to your site read the top articles, or whether they came directly or through a search engine query. This information is termed ‘clickstream data’. It can be combined with other information you have collected...
'Newbies' Web analytics introduction
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