CTR, CPC Decreased from last 3 months. HELP ME

Hello Dp'ers,

I am seeing gradual decrease in CPC from .55$ from last 5 months to .20$ which mean around 60+% dropped.

Also the CTR dropped from 12% to 4.5%. I have not changed any ad formats or my demographic traffic dropped.

Is the same with other publishers too ? Can anybody tell me the reasons for BIG DROP in CPC, CTR and 50% drop in earnings? Is there any way to tell the Adsense team the same and any harm our blogs get if we do that ?



Expecting good advice from fellow adsense...



CTR, CPC Decreased from last 3 months. HELP ME



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