What it's take to market a web design software like TemplateToaster ?

I have this WordPress builder TemplatToaster , But I'm still struggling to market this software. I have mostly tried free marketing platform like Social media and few affiliate marketing stuff's. I don't know where I lack ,i have a team of marketing expert and I think they are doing a great. My conversion rates are good but not as expected, So I'm looking for a suggestion on how to market my software legally. I don't want any Black Hat techniques.

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