I have been using Google Adwords for some time. I am able to get a decent clickthrough and conversion rate regarding new account trials for my web application. However, new trials from leads generated from Adwords do not convert into new subscribers as often as new trials from leads generated from organic search.
The quality of the leads generated from Adwords are not as good as leads from organic search.
Have others experienced this? Do I need to tweak the targeting more? Is Adwords...
Leads coming from Google Adwords vs. organic search
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Leads coming from Google Adwords vs. organic search
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