Can Local.com trademark "local"?

I thought it would be interesting to know if these short generic words
sites such as local.com can trademark "local". You would think not, but I have
seen cases where one would think they could not do it, and I have seen
generic words trademarked or protected because of uncommon use....
However, I would think the term local is very common use....

I see other domains do have the term "local"

ReachLocal.com
GetPriceLocal.com

I also ran across a url "LocalADS.com" and found that
it was...

Can Local.com trademark "local"?

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