Reseller is getting better results than us... why?

I am selling products on sears market place at very cheap prices. A reseller has listed my products on higher prices. He is using exact same product name, description and images i am using, even my brand name which is included in "product title". Whenever I search my brand name in sears search, reseller's products are on top and mine are on deep 4th page. Do you people know why sears is showing high priced products on top and my cheap products are on last pages of search results. Please advise.

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