Conversion Rate

Suppose :
  • If One Campaign was remained live for 10 days and have 1% conversion rate
  • Second Campaign was remained live for a month and have 2% conversion rate.
My question is, if we say that 2 - 3 % conversion rate is excellent then Does "Time" matter in conversion rate ? How we manage time element while calculating the Conversion Rate ? What should be the minimum time required to run the campaign to find out the conversion rate ?

Because obviously campaigns having more...

Conversion Rate

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