Keyword Traffic from Google but not on search listings?

Hi there,



I'm looking into buying a website that is currently for sale.

It is getting 150 uniques a day from Google (4,500 uniques a month).

All the top keywords are getting 100+ uniques a month but when I look for the keyword on Google, the site is not in the top 10 pages, despite analytics saying it is getting traffic every day. Why is this happening and what could explain this?



Thanks



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