Where did I go Wrong ? I did not get better ROI

Hello, Recently I ran an adwords campaign, invested 1000$ in month and in return could only generate sales for 900$. I was in loss.



Actually this may be because my keywords were very much competitive and expensive. 'Cheap Website Design.'



I did everything I could, out of those three customers, two came from a live chat feature while one came through the contact form.



What I noticed that people usually came and went without staying much or inquiring.



Can anyone help me on how I could...



Where did I go Wrong ? I did not get better ROI



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