What is remarketing concept?

The definition of Remarketing is very simple:

“Remarketing is a feature that lets you reach people who have previously visited your site.”



But my question is about the sources from where the traffic comes from. I mean does remarketing work for all the traffic sources i.e. direct, facebook, email, etc.



If I run remarketing campaign for adwords, does it include all visitors come from any of the source or it is only for the visitors come from Google Network?



from Google AdWords http://ift.tt/1kuLkki

via IFTTT
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