I just inherited an account with thousands of keywords every variation of every keyword you could think of. The account has good historical data and is traditionally low converting. My question is what to do with the large some of keywords that have yet to even get an impression in the last 8 months or so? Should I leave them in the account and just pause them or is it worth it to keep them in even though they don't get any action? I'd like to hear some thought from some seasoned PPC folks....
Inactive Keyword
from Google AdWords http://ift.tt/1GUfvhy
via IFTTT
Inactive Keyword
from Google AdWords http://ift.tt/1GUfvhy
via IFTTT
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