Verified by Visa or Master, is it a good thing?

It was suggested that we should use verified by Visa or verified by Master to fight chargebacks. I know that it represents extra screen that asks for extra code to approve transaction (purchase).
My question is does it guarantee 100% against chargebacks, meaning if somebody paid and verified by Visa or Master can cardholder still claim chargeback?
I understand that buyers are not happy with it since it introduces extra procedure and extra PIN to remember. But if it removes danger of...

Verified by Visa or Master, is it a good thing?

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