The difference is quite sincere: CPM refers back to the fee of purchasing 1,000 ad impressions, while RPM refers back to the sales generated from serving 1,000 ad devices (or from serving 1,000 pages–greater in this distinction under). In lots of instances, those metrics may be nearly equal; what the advertiser pays is what the writer gets. But commonly, there’s a completely massive discrepancy between the 2 for a number of motives. The biggest (and most apparent) is networks. For publishers...
RPM vs. CPM
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RPM vs. CPM
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